Ariel holds a master's degree from Georgia Tech and an engineering degree from University of Technology of Compiegne. Born in Israel and raised in Paris, Ariel moved to Los Angeles in 2005 to join Electronic Arts. Ariel skateboarded for most of his teenage years in Paris and picked up surfing when moving to California.

Favorite spots: Venice Breakwater, Sunset, Malibu

Rob was born and raised in Jax Beach, FL, and in an effort to choose a career that would keep him near the ocean, moved to Boca Raton to obtain his B.Sc. in Ocean Engineering from FAU. Rob then earned his M.Sc. in Coastal Engineering from the University of Hawaii, somewhere between surf sessions around Oahu. Rob wound up back in FL working as a coastal engineer prior to accepting a position as Director of Technology and later, COO, of an innovative wave pool company developing world class surfing waves. Rob has been surfing for the past 17 years and has dabbled in skating along the way.

Favorite spots: Kaisers, South Pointe / 2nd St, North Overpass / Crossovers

Will grew up in London. Always keen and enthusiastic for action sports, Will would try any and every board sport. His first taste of surfing came from staying at his mate’s beachside caravan in Devon, but his love for the sport truly blossomed during his travels to Australia and New Zealand. Whilst pursuing a BA Business Management degree in York, Will spent most of his time exploring the North East Coast and surfing his way through his degree. With additional time spent in the wave rich South West of England, he has also been lucky enough to surf Morocco, France, Portugal, Barbados, Sri Lanka and Bali. With a passion for the Internet and online business, Will now currently studies Digital Marketing; whilst, working back in London at a surf retailer and planning his search for waves.

Favorite spots: North Bay, Croyde Baye, Anchor Point